For the 6th year running, Maison 123 is partnering the SOS Cancer du Sein association from October 1 to 31.

Because breast cancer affects 1 in 8 women, because self-care and prevention save lives, and because we are all concerned, Maison 123 is keen to raise awareness and mobilize as many people as possible.

To mark the occasion, we’re launching the POWHER operation: a subtle word that embodies both power and femininity, symbolizing a strong, committed message, in collaboration with Émilie Daudin, aka Emilie Brunette, with the aim of putting well-being back at the heart of the fight to give strength to patients.

This year, we’ve chosen THE most comfortable garment you’ll ever wear: sweatshirt. The unisex sweatshirt is available in pink and grey. POWHER” embroidery is available for all online orders.

100% of profits from our collection will be donated to SOS Cancer du Sein to help women rebuild their lives during and after cancer (from October 1 to 31).