To the sound of Billie Holiday’s voice and Louis Armstrong’s trumpet, come with us to Louisiana.
From the streets of Bourbon Street to the secrets of the Bayou to the discovery of Cajun culture, let’s experience the adventure of New Orleans together.
Our new campaign opens on the shores of a gentle, melancholy Bayou and transports us in music to the jazziest of streets: Bourbon street.
As jazz echoes through the streets of Vieux Carré and the surrounding bayous, one can’t help but notice that the music of New Orleans goes far beyond mere notes.
It tells a story of resilience, joy, sadness, love and freedom.
Listen to our playlists and immerse yourself in the heart of NOLA, in the hustle and bustle of jazz nights, in the mysticism of Bayou beliefs and in the beauty of the mythical streets of the one and only New Orleans.
Immerse yourself in the soul of vibrant New Orleans known for its history, music and cuisine.
Discover hidden treasures, charming cafés and the bewitching rhythms of Frenchmen Street.
Prepare yourself for an experience unrivalled!
Meet Tatyana Alanis, a committed American illustrator with her finger on the pulse.
Discover our Parisian addresses that capture the essence of New Orleans. Enjoy Creole restaurants, jazz bars and unique boutiques for a taste of the Crescent City in the French capital.
Discover the inspiring story of a New Orleans-based chef who enjoyed great success in Paris with two restaurants: Rachel’s Cakes, where she reinvented American desserts, and Two Stories, where she offered typical Cajun dishes.
On the strength of these successes, she decided to move to Italy to open her own natural farm, focusing on local, quality produce and pursuing her passion for authentic, earth-friendly cooking.